Shop Small

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On social media you may have seen the hashtags #shopsmall and #shoplocal, but what does that really mean? How does it apply to you?

This Saturday, November 25th is Small Business Saturday. This concept was created in 2010 by American Express, in partnership with the non-profit National Trust for historic preservation. The idea was created to help support small businesses and strengthen the local economy during the busiest shopping time of the year.

Small Business Saturday is more than just a social media hashtag. By shopping local, you have a huge impact with little effort! When you support your local businesses, an actual person is positively affected by your decision. You’re not supporting a huge corporation, or helping a CEO buy a private plane or fourth home. Your helping your neighbors and friends. You are strengthening your economy; your hometown!

You can even shop local at your Veterinarian! Buying your pet’s food, heartworm preventatives, flea and tick medications, and supplements, has a lot of benefits. By making purchases at your veterinarian’s office you are helping to provide jobs, further education, and keep your pet safe and healthy. Your purchase also comes with a huge bonus, expert advice! We’ve all purchased something online or from a big-box retailer, only to have it arrive broken, or with missing parts, or unhelpful instructions. Attempting to reach someone to provide a replacement or advice is often a long, and frustrating process. If you need replacements, or want advice or have questions with something that you’ve purchased at River Road Animal Hospital, you’ll get help right away. Our doctors and staff have years of experience, and hundreds of hours of schooling and training regarding our products. We are here to help you keep your pet happy and healthy!

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In Charles Dickens’ A Christmas Carol, after a life changing night Scrooge says, “I will honor Christmas in my heart, and try to keep it all the year.” We encourage you to keep the spirit of love and giving this Christmas and all year long! Support Niskayuna, and the Capital District with your purchases all year! Shop small! Shop local! Encourage your friends and family to join you.